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Thunderdome Family Prepares for 84th Annual Sturgis Motorcycle Rally

May 1, 2024 (Sturgis, SD) – The Thunderdome in Sturgis is proud to announce its new stewardship under William Lippold and family, marking an exciting chapter for the venue during the 84th Annual Sturgis Motorcycle Rally. William, nephew to the Thunderdome’s original visionary, Gary Lippold, brings a legacy of passion and commitment to this renowned gathering of motorcycle enthusiasts. Join us August 2 to August 11 for a dynamic lineup of indoor and outdoor entertainment, live music performances, and food offerings to ensure an unforgettable experience throughout the 10-day Rally. Announcements of entertainment and events are forthcoming. Please visit for more event information. 

“Our family is thrilled to take the reins ourselves, marking a new chapter in its history. With a fresh perspective and renewed passion, we’re committed to enhancing the Thunderdome experience with increased community engagement. Join us in Sturgis for the ride of a lifetime!” said Lippold. 

Strategically located on SD-34 between Main Street Sturgis and twelve campgrounds east of Sturgis, the venue property has been in the family since 1896. Lippold’s grandmother Janet was born on the land in 1925. In 1982, her son Gary Lippold was instrumental in reviving the Sturgis Motorcycle Rally and remained an integral part of the rally and the city’s community throughout his life.

Everyone is welcome to attend or join the adventure as a vendor, sponsor, or employee with job and entertainment opportunities available. More information on vending, lodging or being a part of this experience can be found at

WHAT: The Rally at The Thunderdome

WHEN: August 2nd – 11th

WHERE: 12976 SD-34, Sturgis, SD 57785