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Becoming a Vendor for the Sturgis Motorcycle Rally

The Rally at the Thunderdome offers a prime opportunity for vendors to showcase their products and services to a vast and engaged audience. There are a number of steps you must complete in order to become a vendor in the City of Sturgis City Limits:

Step 1:

Pick a location where you would like to set up shop

Step 2:

Sign contract and complete payment.

Step 3:

Complete the requirements for the City of Sturgis and the State of South Dakota.

Step 4:

Submit the following documents to

        1. City of Sturgis Temporary Vending License
        2. South Dakota Sales Tax License
        3. CLICK HERE to view the City of Sturgis Vendor Manual.

Vendor Coordination

Our event organizers review each vendor application carefully, assessing its compatibility with the atmosphere and audience preferences. Factors such as uniqueness, quality, and relevance of products/services are considered during the evaluation process.

Upon approval, applicants are provided with a vendor contract via email outlining the terms and conditions of the Lease, including booth placement, setup requirements, and fees. Vendors are required to review and sign the contract and submit payment within the specified timeframe to secure their participation.

With the contract signed and fees paid, vendors can begin planning their booth setup and logistics, ensuring they have everything they need to effectively showcase their products or services. This may involve arranging transportation, securing display materials, and organizing staffing for the duration of the event.

On the designated setup day, vendors arrive at The Thunderdome and proceed to their assigned booth location, following the instructions provided by the Vendor Management.

Becoming a vendor for the Sturgis Motorcycle Rally presents an exciting opportunity to connect with a passionate community of motorcycle enthusiasts, showcase products or services, and contribute to the vibrant atmosphere of this legendary event